What I learned from reading Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success by Kevin Freiberg and Jackie Freiberg
What I learned from reading Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success
Reality is chaotic; planning is ordered (0:01), Vince Lombardi is the Steve Jobs of coaches (3:48), how Southwest Airlines is different (11:31), the beginning of Southwest (16:00), fighting anticompetitive practice (24:30), finding a new market by doing the opposite of your competition (29:00), missionaries make the best products (31:00), being forced to innovate leads to questioning assumptions which leads to finding new markets (34:00), how Southwest became the largest liquor distributor in Texas (38:00), remember your fundamental reason for being and don't deviate from that (40:45), optimize for profits, not market share (42:30), know what you are competing with - not who (44:15), how having only one type of airplane gives Southwest an advantage (46:30), how keeping it simple saved Southwest $2 million (51:30), know what you do best - have the discipline to stick to it (53:00), if you are going to be small you have to be fast (1:01:19), the benefits of curiosity are unpredictable (1:03:45)