What I learned from reading The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger.
What I learned from reading The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger.
Such was the beginning of a revolution (0:01), The economic benefits arise not from innovation itself, but from the entrepreneurs who eventually discover ways to put innovations to practical use. (15:30), the basic idea was around for decades (17:30), Malcom's early life and first business (23:00), McLean had an obsessive focus on cutting costs (33:00), the beginning of Malcom McLean's idea (37:00), McLean's definition of total commitment (41:00), McLean's fundamental insight (48:00), fixing the business by focusing on the customer's real problem (53:40), the surprising reason containers are standardized (1:00:00), Daniel K. Ludwig and Malcom McLean (1:07:00), Malcom McLean sells his business (1:13:00), Starting another business (1:21:00),
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