What I learned from reading Go Like Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans by A.J. Baime
What I learned from reading Go Like Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans by A.J. Baime.
Racing was the most magnificent marketing tool the industry had ever known. (0:01), Founders vs Managers (2:42), Founders Podcasts on Henry Ford: #9, #26, and #80. (3:43), The passion Enzo Ferrari had for his products (4:29), The same broad features keep recurring over and over again/ In their detailed appearance these broad features are never twice the same. (5:50), Steve Jobs on passion. (8:09), Steve Jobs on building the Macintosh/ Artisans have soul in the game. (12:00), Enzo Ferrari’s schedule at 58 years old / His early life (13:05), Ferrari’s 3 principles for winning (17:08), How Enzo Ferrari started his company / Racing as marketing / Ferrari’s personality and his philosophy on building a business (20:20), Enzo Ferrari’s extreme level of dedication (24:49), How Enzo Ferrari describes his product (25:48), How and why the Ford/Ferrari negotiations begin (26:54), How Enzo Ferrari described the process of building a product (35:37), The advantage founder led companies have / I made a mistake here. I said Les Miles when I meant Ken Miles. Les Miles is a football coach. Ken Miles is a race car driver. (38:07), Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda (40:58), Enzo Ferrari on why he doesn’t have a social life (42:06), You don’t understand. When I go in there, if I don’t really and truly believe I am the best in the world, I had better not go in at all. (42:57), Enzo Ferrari played chess while everyone else was playing checkers (49:05), It would be a waste of life to do nothing with one’s ability. (52:20)
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